Services
Digital Cause helps apply for the Google Ad Grant, maintain the account to stay qualified and actively manage the campaigns to get the largest outcome possible from the free media.
Eligibility
Digital Cause has a proven record of successful grant applications with minimal hassle.
The Google grants program is available to non-government income tax exempt (ITE) non-profit organisation as defined by the Australian Charities and Non-Profits Commission (ACNC) and/or the Australian Taxation Office (ATO).
Governmental entities and organisations, hospitals and medical groups, schools, childcare centres, academic institutions and universities are not eligible for Google Ad Grants, but philanthropic arms of educational institutions are eligible.
Our Grant Eligibility service includes:
- Application for non-profit status with Google
- Processing of nondiscrimination and donation receipt certifications
- Site audit and review for substantial content test
Qualification Monitoring
Ensure you don’t have your grants revoked with our active eligibility monitoring service.
To maintain your eligibility for Google Ad Grants, your organisation must comply with the rules and active optimisation requirements of the program.
As a Google Partner, Digital Cause is uniquely placed to ensure full compliance through our active monitoring service which monitors the days since the account was last logged into, active changes, commercial intent and relevance of the ads.
Our Charity Monitoring program includes:
- Weekly monitoring of all Google KPI
- Active optimisation of campaign to maintain compliance
- Campaign structure and setup checklist
- Infringement management and resolution
Optimisation
Australia’s leading Search Marketing Specialists maximising your campaign results.
Self managed Google Grant Adword accounts on average only spend $330 per month of the available $10,000. Effective professional management of the campaign is essential to ensure that the full potential of the program is achieved and your non-profit gets the maximum donations, visibility or volunteers.
We optimize highly targeted PPC campaigns to deliver maximum return on investment. By using advanced data analysis and reporting, we manage PPC campaigns and leverage technology to build ad content that performs with your target audience.
Our Grant Eligibility service includes:
- Bid management
- Ad copy development
- A/B Testing
- CTR and conversion analysis
- Mobile search
- Keyword level ROI optimisation